Bonfire conducted keyword research to identify the terms users searched for when looking for home and office water delivery. By understanding what these users were searching for, Bonfire was able to uncover new cohorts of potential customers and target them organically through an on-page SEO strategy. Page content was optimised to include these newly determined intent-search keywords, which would make the brand’s home and office water delivery product more discoverable to new customers as they searched for popular terms like “water coolers”.

To support this, Bonfire developed a series of paid ad campaigns across Google and Facebook that focused less on brand and more on product-related, attention-grabbing headlines that included USPs like “free delivery” and “from prices”. Ensuring the ads only captured those located in areas serviced by the business, Bonfire established precise geotargeting to the Perth Metro area.