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Aussie Natural approached Bonfire, wanting to increase its home and office water delivery sales by reaching new customers. The company’s organic and paid presence for branded terms was strong but was inefficient at reaching new customers who weren’t aware of or searching for the brand by name online. As a result, Bonfire implemented a new digital marketing strategy that could capture new customers and grow market share.
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46%
Increase in sales, YoY.
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163%
Increase in organic conversions
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35%
Keywords in Top 3 SERP ranking